Focus Media UAE Reaches 6,500+ Screens, Expanding Elevator Media Coverage Nationwide. We are proud to announce a major milestone for Focus Media UAE: our elevator media network has now surpassed 6,500+ screens across the UAE. From residential communities to busy office buildings, we’ve continued expanding our presence in the places where people live, work and […]
Focus Media Middle East & Africa is proud to announce its official strategic partnership with Hisense Middle East FZE, marking an exciting new chapter of collaboration in the UAE. The partnership reflects a shared vision: to create stronger connections between leading brands and consumers through meaningful, high-impact touchpoints. By combining Hisense’s global brand strength and
A New Chapter of Strategic Partnership: Focus Media MEA × Hisense Middle East Read More »
1. Start With the Right Goal Elevator media is strongest when used for brand awareness, product launches, and repeated brand exposure. It is not designed to work like a direct-response performance ad. Instead, its value comes from frequency and recall. That repeated exposure helps brands become more familiar and more memorable. For campaigns where awareness
Never Tried Elevator Media Before? Here’s a Practical Guide to Your First DOOH Campaign Read More »
How to Run Your First Elevator Media Campaign in the UAE | Focus Media MEA
How to Run Your First Elevator Media Campaign in the UAE Read More »
OPPO has activated a high-impact elevator-based digital out-of-home (DOOH) campaign for its latest flagship smartphone, OPPO Find X9, in partnership with Focus Media, a leading provider of elevator media solutions. The campaign is live across 221 premium residential and commercial buildings, utilising 1,353 digital elevator screens to deliver consistent, high-frequency brand exposure within daily commuter
OPPO Find X9 Launches Elevator DOOH Campaign Across Focus Media’s Premium Screen Network Read More »
In a recent conversation between Debo Zhang, CEO of HONOR GCC, and Peng Wan, Founder and CEO of Focus Media Middle East and Africa, both leaders discussed what truly drives sustainable brand growth. The key message was clear. Strong products come first. HONOR’s continued investment in research and development, combined with a focus on real-world
HONOR x Focus Media MEA, A Shared Approach to Long-Term Brand Growth Read More »
Amid the industry dilemma of “either go global or be left behind, yet risks emerge once going global”, Benjamin Zhai, Global CEO of NWTN Group, combines the group’s experience in the Middle East to decode how Chinese enterprises can establish a presence in the UAE, covering market opportunities, core logic and talent strategies. NWTN, a
In today’s fast-evolving urban landscape, moments of genuine connection matter more than ever. When Keeta — one of the region’s most innovative food delivery platforms — partnered with Focus Media MEA, the goal was simple: to reach Dubai’s vibrant communities in the most direct and engaging way possible. A Partnership that Delivers Visibility Through Focus
Keeta × Focus Media MEA: Redefining Everyday Reach Across Dubai’s Smart Elevator Network Read More »
