Focus Media Middle East & Africa is proud to announce its official strategic partnership with Hisense Middle East FZE, marking an exciting new chapter of collaboration in the UAE.
The partnership reflects a shared vision: to create stronger connections between leading brands and consumers through meaningful, high-impact touchpoints. By combining Hisense’s global brand strength and innovation with Focus Media MEA’s expanding building media network and localized market capabilities, both parties aim to explore new opportunities for integrated brand communication, consumer engagement, and community activation.
Across the UAE, consumers move through highly relevant everyday environments — from residential communities and office buildings to elevators, lobbies, and other high-frequency spaces. Focus Media MEA helps brands become part of these daily journeys, creating repeated opportunities to build awareness, strengthen recall, and engage audiences closer to the moments that matter.
Through this strategic partnership, Focus Media MEA and Hisense will work together to develop impactful initiatives that extend beyond traditional advertising. The collaboration opens the door to deeper consumer connections through building media, localized campaigns, community experiences, and innovative brand engagement opportunities.
The partnership also demonstrates a shared commitment to long-term growth in one of the region’s most dynamic markets. By bringing together media reach, technology, creativity, and local insight, both teams look forward to creating greater value for consumers and exploring new possibilities for brand-building across the UAE.
We sincerely thank the Hisense team for their trust and partnership. This milestone represents not only the beginning of a new collaboration, but also a shared journey toward stronger connections and greater impact.
Together, we build stronger connections. Together, we create greater impact.
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