A look at what a 20-day elevator media campaign delivered across Dubai, Abu Dhabi, Sharjah, and Ras Al Khaimah The noon Minutes campaign — live in residential elevator screens across the UAE When noon wanted to put their brand in front of everyday UAE consumers during Ramadan, they didn’t just go digital. They went vertical. […]
How noon Reached 1.8 Million UAE Consumers a Day — Inside the Elevator Read More »
How to Run Your First Elevator Media Campaign in the UAE | Focus Media MEA
How to Run Your First Elevator Media Campaign in the UAE Read More »
If you’ve walked through a residential tower lobby, stepped into an office elevator, or waited in a commercial building recently, chances are you’ve already seen DOOH in action — you just might not have known the name for it. Digital Out-of-Home (DOOH) advertising is quickly becoming one of the most effective ways for brands to
What is DOOH? The Complete Guide to Digital Out-of-Home Advertising in the UAE Read More »
OPPO has activated a high-impact elevator-based digital out-of-home (DOOH) campaign for its latest flagship smartphone, OPPO Find X9, in partnership with Focus Media, a leading provider of elevator media solutions. The campaign is live across 221 premium residential and commercial buildings, utilising 1,353 digital elevator screens to deliver consistent, high-frequency brand exposure within daily commuter
OPPO Find X9 Launches Elevator DOOH Campaign Across Focus Media’s Premium Screen Network Read More »
In a recent conversation between Debo Zhang, CEO of HONOR GCC, and Peng Wan, Founder and CEO of Focus Media Middle East and Africa, both leaders discussed what truly drives sustainable brand growth. The key message was clear. Strong products come first. HONOR’s continued investment in research and development, combined with a focus on real-world
HONOR x Focus Media MEA, A Shared Approach to Long-Term Brand Growth Read More »
Amid the industry dilemma of “either go global or be left behind, yet risks emerge once going global”, Benjamin Zhai, Global CEO of NWTN Group, combines the group’s experience in the Middle East to decode how Chinese enterprises can establish a presence in the UAE, covering market opportunities, core logic and talent strategies. NWTN, a
In today’s fast-evolving urban landscape, moments of genuine connection matter more than ever. When Keeta — one of the region’s most innovative food delivery platforms — partnered with Focus Media MEA, the goal was simple: to reach Dubai’s vibrant communities in the most direct and engaging way possible. A Partnership that Delivers Visibility Through Focus
Keeta × Focus Media MEA: Redefining Everyday Reach Across Dubai’s Smart Elevator Network Read More »
In an age where consumers are bombarded with thousands of ads every day, standing out has never been more important. Brands need more than just visibility—they need memorability. That’s where Digital Out-of-Home (DOOH) advertising comes in. By combining the reach of traditional outdoor media with the precision and creativity of digital technology, DOOH offers brands
5 Ways DOOH Can Supercharge Your Brand Awareness Read More »
