Jac Lawrance

A New Chapter of Strategic Partnership: Focus Media MEA × Hisense Middle East

Leave a Comment / Marketing, Partnerships /

Focus Media Middle East & Africa is proud to announce its official strategic partnership with Hisense Middle East FZE, marking an exciting new chapter of collaboration in the UAE. The partnership reflects a shared vision: to create stronger connections between leading brands and consumers through meaningful, high-impact touchpoints. By combining Hisense’s global brand strength and […]

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You Have 15 Seconds. What Would Your Brand Say?

Leave a Comment / DOOH, Guide, Outdoor Advertising /

In today’s fast-moving media environment, attention is harder to earn than ever. Audiences scroll past social media ads, skip video ads, mute content, and move quickly through digital platforms. But some moments are different. Inside residential and commercial towers, elevator media creates a rare window of focused attention. People are waiting, riding, and moving through

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Never Tried Elevator Media Before? Here’s a Practical Guide to Your First DOOH Campaign

DOOH, Guide, Marketing /

1. Start With the Right Goal Elevator media is strongest when used for brand awareness, product launches, and repeated brand exposure. It is not designed to work like a direct-response performance ad. Instead, its value comes from frequency and recall. That repeated exposure helps brands become more familiar and more memorable. For campaigns where awareness

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How noon Reached 1.8 Million UAE Consumers a Day — Inside the Elevator

DOOH, Outdoor Advertising /

A look at what a 20-day elevator media campaign delivered across Dubai, Abu Dhabi, Sharjah, and Ras Al Khaimah The noon Minutes campaign — live in residential elevator screens across the UAE When noon wanted to put their brand in front of everyday UAE consumers during Ramadan, they didn’t just go digital. They went vertical.

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What is DOOH? The Complete Guide to Digital Out-of-Home Advertising in the UAE

DOOH /

If you’ve walked through a residential tower lobby, stepped into an office elevator, or waited in a commercial building recently, chances are you’ve already seen DOOH in action — you just might not have known the name for it. Digital Out-of-Home (DOOH) advertising is quickly becoming one of the most effective ways for brands to

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OPPO Find X9 Launches Elevator DOOH Campaign Across Focus Media’s Premium Screen Network

DOOH, Marketing, Outdoor Advertising /

OPPO has activated a high-impact elevator-based digital out-of-home (DOOH) campaign for its latest flagship smartphone, OPPO Find X9, in partnership with Focus Media, a leading provider of elevator media solutions. The campaign is live across 221 premium residential and commercial buildings, utilising 1,353 digital elevator screens to deliver consistent, high-frequency brand exposure within daily commuter

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HONOR x Focus Media MEA, A Shared Approach to Long-Term Brand Growth

Marketing, Partnerships /

In a recent conversation between Debo Zhang, CEO of HONOR GCC, and Peng Wan, Founder and CEO of Focus Media Middle East and Africa, both leaders discussed what truly drives sustainable brand growth. The key message was clear. Strong products come first. HONOR’s continued investment in research and development, combined with a focus on real-world

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NWTN Group × Global Overseas Expansion Trend: Benjamin Zhai Decodes Chinese Enterprises’ Breakthrough in UAE Overseas Expansion

Marketing /

Amid the industry dilemma of “either go global or be left behind, yet risks emerge once going global”, Benjamin Zhai, Global CEO of NWTN Group, combines the group’s experience in the Middle East to decode how Chinese enterprises can establish a presence in the UAE, covering market opportunities, core logic and talent strategies. NWTN, a

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Keeta × Focus Media MEA: Redefining Everyday Reach Across Dubai’s Smart Elevator Network

DOOH, Marketing /

In today’s fast-evolving urban landscape, moments of genuine connection matter more than ever. When Keeta — one of the region’s most innovative food delivery platforms — partnered with Focus Media MEA, the goal was simple: to reach Dubai’s vibrant communities in the most direct and engaging way possible. A Partnership that Delivers Visibility Through Focus

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