OPPO has activated a high-impact elevator-based digital out-of-home (DOOH) campaign for its latest flagship smartphone, OPPO Find X9, in partnership with Focus Media, a leading provider of elevator media solutions.
The campaign is live across 221 premium residential and commercial buildings, utilising 1,353 digital elevator screens to deliver consistent, high-frequency brand exposure within daily commuter and residential environments.
Designed to reach audiences during moments of uninterrupted attention, the campaign places OPPO Find X9 directly into routine touchpoints where screen engagement is naturally high. Elevator environments provide a controlled, distraction-limited setting, enabling clear product messaging and strong visual presence.
“Elevator media offers a unique opportunity to connect with audiences in a focused, premium context,” the campaign highlights, aligning OPPO’s product innovation with environments that support sustained visibility and recall.
Through Focus Media’s extensive elevator screen network, the OPPO Find X9 campaign achieves broad urban coverage while maintaining contextual relevance—combining scale with attention quality rather than competing for fragmented digital impressions.
The activation reflects OPPO’s continued investment in high-impact, context-driven media channels and demonstrates how elevator DOOH can effectively support flagship product launches in the UAE market.
Key Campaign Facts
- Environment: Residential & commercial properties
- Brand: OPPO
- Product: OPPO Find X9
- Media Partner: Focus Media MEA
- Buildings Covered: 221
- Digital Screens: 1,353 elevator screens
- Format: Elevator-based Digital Out-of-Home (DOOH)