DOOH - Focus Media Middle East & Africa

OPPO Find X9 Launches Elevator DOOH Campaign Across Focus Media’s Premium Screen Network

DOOH, Marketing, Outdoor Advertising / Jac Lawrance

OPPO has activated a high-impact elevator-based digital out-of-home (DOOH) campaign for its latest flagship smartphone, OPPO Find X9, in partnership with Focus Media, a leading provider of elevator media solutions. The campaign is live across 221 premium residential and commercial buildings, utilising 1,353 digital elevator screens to deliver consistent, high-frequency brand exposure within daily commuter […]

OPPO Find X9 Launches Elevator DOOH Campaign Across Focus Media’s Premium Screen Network Read More »

Focus Media MEA and Innovation Experts Real Estate Institute Sign Strategic MoU

Management, Partnerships / Marketing Dept

Focus Media Middle East & Africa (MEA) has officially entered into a Memorandum of Understanding (MoU) with Innovation Experts Real Estate Institute (IEREI), marking the beginning of a strategic partnership focused on collaboration, innovation, and sustainable growth within the UAE market. The MoU was signed by Mr. Peng Wan, representing Focus Media, and Mr. Mohammad Mousa Shanaah, representing Innovation Experts Real

Focus Media MEA and Innovation Experts Real Estate Institute Sign Strategic MoU Read More »

The Rise of Digital Out-of-Home Advertising in the Middle East

DOOH, Outdoor Advertising / Lauren Liu

On March 25, 2024, during the question-and-answer session at the press conference announcing Focus Media’s international investment strategy, Mr. Jason Jiang – founder of the first elevator advertising model in the world, shared about the future of elevator advertising in the Vietnamese market.

The Rise of Digital Out-of-Home Advertising in the Middle East Read More »