In today’s fast-evolving urban landscape, moments of genuine connection matter more than ever. When Keeta — one of the region’s most innovative food delivery platforms — partnered with Focus Media MEA, the goal was simple: to reach Dubai’s vibrant communities in the most direct and engaging way possible.
A Partnership that Delivers Visibility
Through Focus Media MEA’s premier elevator media network, Keeta connected with residents right where they live — across 198 premium buildings and 955 digital screens strategically positioned throughout Dubai’s high-rise communities.
This collaboration ensured that Keeta’s vibrant “50% Off” and “Free Delivery” messages reached audiences multiple times a day, building familiarity, recall, and brand trust in moments of natural attention — as residents entered or exited their elevators.
Localized, Multilingual, and Multi-Format
The campaign leveraged Focus Media’s dynamic digital screen ecosystem, featuring both vertical and horizontal displays to maximize impact across diverse spaces.
- 32 Horizontal Screens: 310 placements
- 32 Vertical Screens: 271 placements
- 25 Vertical Screens: 374 placements
This bilingual approach reflected Keeta’s inclusive brand message and reached audiences across cultural segments, making every interaction relevant and relatable.
Smart Reach, Real Impact
By combining data-driven placement strategy with creative flexibility, the campaign achieved exceptional exposure across Dubai’s most sought-after residential clusters. Each screen interaction reinforced Keeta’s brand presence, encouraging app downloads, repeat orders, and everyday engagement.
At Focus Media MEA, our mission is to help brands turn moments into measurable impact — transforming everyday spaces into dynamic communication touchpoints that drive awareness and conversion.
A Milestone for Smart Urban Advertising
This collaboration marks another milestone in Focus Media’s vision to digitalize urban communication across the Middle East and Africa. As our network continues to expand, we remain committed to helping innovative brands like Keeta connect with people in meaningful, high-frequency, and data-supported ways.
About Focus Media MEA
Focus Media MEA is the regional arm of Focus Media Group, the world’s largest in-building digital media network. Founded in 2003, Focus Media pioneered elevator screen advertising in China and today reaches over 700 million daily impressions across 340+ cities and 15 countries.
In the Middle East, Focus Media MEA continues to redefine digital out-of-home (DOOH) advertising through intelligent screen networks, AI-powered content, and integrated creative solutions that connect brands with modern urban audiences.