In a recent conversation between Debo Zhang, CEO of HONOR GCC, and Peng Wan, Founder and CEO of Focus Media Middle East and Africa, both leaders discussed what truly drives sustainable brand growth.
The key message was clear. Strong products come first. HONOR’s continued investment in research and development, combined with a focus on real-world reliability, has allowed the brand to build trust across both mass market and premium segments, from the durable X Series to the Magic foldable lineup.
The discussion also highlighted the importance of resilience and long-term partnerships. By staying committed to the Middle East market through challenging periods and working closely with local partners, HONOR has strengthened its position and accelerated its growth.
This shared philosophy between HONOR and Focus Media MEA shows how product excellence, long-term thinking, and trusted partnerships together create brands that last.