Jac Lawrance

OPPO Find X9 Launches Elevator DOOH Campaign Across Focus Media’s Premium Screen Network

DOOH, Marketing, Outdoor Advertising /

OPPO has activated a high-impact elevator-based digital out-of-home (DOOH) campaign for its latest flagship smartphone, OPPO Find X9, in partnership with Focus Media, a leading provider of elevator media solutions. The campaign is live across 221 premium residential and commercial buildings, utilising 1,353 digital elevator screens to deliver consistent, high-frequency brand exposure within daily commuter […]

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HONOR x Focus Media MEA, A Shared Approach to Long-Term Brand Growth

Leave a Comment / Marketing, Partnerships /

In a recent conversation between Debo Zhang, CEO of HONOR GCC, and Peng Wan, Founder and CEO of Focus Media Middle East and Africa, both leaders discussed what truly drives sustainable brand growth. The key message was clear. Strong products come first. HONOR’s continued investment in research and development, combined with a focus on real-world

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NWTN Group × Global Overseas Expansion Trend: Benjamin Zhai Decodes Chinese Enterprises’ Breakthrough in UAE Overseas Expansion

Marketing /

Amid the industry dilemma of “either go global or be left behind, yet risks emerge once going global”, Benjamin Zhai, Global CEO of NWTN Group, combines the group’s experience in the Middle East to decode how Chinese enterprises can establish a presence in the UAE, covering market opportunities, core logic and talent strategies. NWTN, a

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Keeta × Focus Media MEA: Redefining Everyday Reach Across Dubai’s Smart Elevator Network

DOOH, Marketing /

In today’s fast-evolving urban landscape, moments of genuine connection matter more than ever. When Keeta — one of the region’s most innovative food delivery platforms — partnered with Focus Media MEA, the goal was simple: to reach Dubai’s vibrant communities in the most direct and engaging way possible. A Partnership that Delivers Visibility Through Focus

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ad screen mockup 25 inch

5 Ways DOOH Can Supercharge Your Brand Awareness

DOOH /

In an age where consumers are bombarded with thousands of ads every day, standing out has never been more important. Brands need more than just visibility—they need memorability. That’s where Digital Out-of-Home (DOOH) advertising comes in. By combining the reach of traditional outdoor media with the precision and creativity of digital technology, DOOH offers brands

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