Focus Media Middle East & Africa (MEA) has officially entered into a Memorandum of Understanding (MoU) with Innovation Experts Real Estate Institute (IEREI), marking the beginning of a strategic partnership focused on collaboration, innovation, and sustainable growth within the UAE market.
The MoU was signed by Mr. Peng Wan, representing Focus Media, and Mr. Mohammad Mousa Shanaah, representing Innovation Experts Real Estate Institute. The agreement reflects a shared vision to strengthen industry ties and develop initiatives that support professional development and market advancement.
As a leading Digital Out-of-Home (DOOH) media network, Focus Media MEA continues to expand its footprint across the region by partnering with forward-thinking institutions. This collaboration with IEREI supports Focus Media’s commitment to building a strong regional partnership ecosystem while reinforcing its presence in the UAE.
By leveraging Focus Media’s media expertise and market reach alongside IEREI’s role in real estate education and training, the partnership aims to explore opportunities across industry research, educational initiatives, and collaborative programmes that deliver long-term value.
As a leading Digital Out-of-Home (DOOH) media network, Focus Media MEA continues to expand its footprint across the region by partnering with forward-thinking institutions. This collaboration with IEREI supports Focus Media’s commitment to building a strong regional partnership ecosystem while reinforcing its presence in the UAE.
By leveraging Focus Media’s media expertise and market reach alongside IEREI’s role in real estate education and training, the partnership aims to explore opportunities across industry research, educational initiatives, and collaborative programmes that deliver long-term value.
“This partnership represents a strategic step forward for both organisations,” commented representatives from Focus Media MEA. “Through shared expertise and close cooperation, we aim to contribute positively to industry knowledge, professional growth, and sustainable development.”
Focus Media MEA looks forward to working alongside Innovation Experts Real Estate Institute, with the support of team members including Victoria Yun and Sophie Yang, to deliver impactful initiatives and strengthen industry collaboration in the region.